Archer Aviation– Brand Developmennt

Helped to define the expression of Archer’s “why”. Characterized audiences. Established a Code of Conduct as a guide to navigate product and brand through its development phases. Developed a naming strategy for all current and future entities.

Outlined the entire customer journey as an infinite loop from first to last mile and back. Refined the future brand identity to get ready for product launch. Outlined the UI/UX experience (app, in-flight and HMI at Vertiports). Development of the infrastructure in partnership with architects and designers.

Photography: MPCurtet
Design: Craig Ward