California Highway Patrol – Motorcycle Safety Campaign

Motorcycle fatalities have shown an increase in recent years. The CHP offers a Motorcycle Safety Program to improve riders skills. To raise awareness and increase enrollment into the course, we challenged riders to prove to us that they have what it takes to ride safely.

71.3M+ video impressions delivered across channels.

A bold ego-challenge became a measurable lifesaver, converting pride into attention, clicks, and real riders in training. 7.8M+ video views, 472K+ clicks, 39.1% YouTube TV interaction rate (vs. 15–25% benchmark), 230K+ mobile engagements from Demand Gen video led to students trained in the one-day class during campaign flight (+33% YoY). The highest lift statement: “I feel like CHP genuinely cares about keeping motorcyclists safe.”

Production: Storytailors AI Studio
Executive & Creative Lead: Ali Bach
Prompted, directed and edited: AI or Die
Music: Sebastian Pille, Audio: AE West