California Highway Patrol – Motorcycle Safety Campaign

Motorcycle fatalities have shown an increase in recent years. The CHP offers a Motorcycle Safety Program to improve riders skills. To raise awareness and increase enrollment into the course, we challenged riders to prove to us that they have what it takes to ride safely.

The first two weeks: Over 2,200 hours of full-view exposure and nearly 700K added value completions. 4.8M+ total cross-platform video impressions in the first 14 days. 2.9M+  total video completions. 90%+ view completion rate across all formats, beating benchmarks. 144% CTR Demand Gen led engagement, rare for awareness campaigns. 94%+ full ad completion on YouTube TV.

Production: Storytailors AI Studio
Executive & Creative Lead: Ali Bach
Prompted, directed and edited: AI or Die
Music: Sebastian Pille, Audio: AE West