Project Breathe Free – Social Activation & TV

Like any organism, a city is a living and breathing thing. But right now, the Los Angeles is on life support. Project Breathe Free is a plea to stay at home, stay safe and by doing so, one day we will all breathe free again. Via social media we invited all creators to share their neighborhood ‘breathe' moment to create a complete portrait of their city.

The film was picked up and broadcast by Fox Sports 1 and Fox Sports 2. Within a week the activation reached enough contributors that allowed us to create a second film: this time New York City. This self-initiated community project was produced with the help of a dedicated group of amazingly talented and passionate people. Thank you so much.

EP: Erik Press – Strategy: Kayla Green – Director/DP: Michael Bernard – DP: Steve Matson, John Lennon, Joe Libisi, Roberto De Jesus, Blake Myers, Sebastian Pfaffenbickler, Brett Van Ort, Eric Trageser, Andrew Schneider, Ian Green, Abhi Saraff, Emma Friedburg, Kalisha Allen, Pete Kasko – Edit: Union Editorial, Mike Spagnoli, Dani DuHadway – Sound: Barking Owl, Hannah Alter, Kelly Bayett, Morgan Johnson – Design: Felix Broscheit – IT: Bill Sewell – AE artist: Bob Homami – PR: Ellie Botwood