Clean Elections
STRATEGIC INSIGHT
Voters were frustrated. Not uninformed — frustrated. The standard civic campaign response is earnest, serious, and thoroughly ignored. We went the other direction.
2024 — Life's complicated. Voting doesn't have to be. Wit as a strategy. Not partisan, not satirical — just warm human recognition that democracy is a lot to ask of people with busy lives. Stories that made the Voter Education Guide feel less like homework and more like help.
2026 — Make your vote yours. If 2024 made voting feel simpler, 2026 made it feel personal. Every story built around a big human moment — people who weren't given a choice in something that mattered. A reminder that the vote is one of the few things that's entirely, unconditionally yours.
THE RESULT
2024: Website sessions up 234%. Page views to 900.3K. Paid search up 499.2%. Display and video up 654%. 95% video completion rate.
2026: Results pending.
THE HUMAN TRUTH
Sometimes the most respectful thing you can do is make it easy — and the most powerful thing you can do is make it personal.
2024
Production: Ladybug Films
Director: Josh Soskin
2026
Director: Ric Cantor
Production: Golden LA
"The campaigns are funny, relatable, and successfully connect an important message. Year over year, Peter and his team continues to deliver exceptional results."
— Gina Roberts, Voter Education Director, Arizona Clean Elections Commission
“This is such good work. The casting, the script, the reduction in the script. My all-time favorite.”
— David Kovacs, Strategy Lead, Riester
2026 Voter Education Campaign
2024 Voter Education Campaign
