MeClub
STRATEGIC INSIGHT
In 2018, the industry was moving toward more digital, more automated, more frictionless. We went the other direction.
Co-founding MeClub was a bet that the thing people were about to lose — genuine human connection, IRL storytelling, community built around shared experience — was actually the most valuable thing they had.
MeClub was an online platform with one goal: to get you offline. A club with millions of clubs inside — every community, interest, and tribe with its own home, connected by a simple conviction: that people don't want to be reached. They want to belong.
THE RESULT
MeClub was a mobile-first engagement platform that connects people with common interests through activities — like having a thousand activity clubs in one. Built from the ground up with a user experience based on simplicity and elements of gamification. With only three clicks you could find an activity you like, get all the information needed — who, where, when, what level — and join in.
THE HUMAN TRUTH
People don't want more screen time. They want more time with people who matter.
