Arizona Clean Elections  

AZ Clean Elections is a nonpartisan commission established to promote voter education, participation and confidence in our political system. Voters are frustrated. They value their right to vote, but don’t feel informed enough to do it responsibly.

The Voter Education Guide to the rescue. Easy-to-digest non-partisan voter information. To promote the guide, we leveraged a simple insight:

Life’s complicated. Make informed voting simple.

Website sessions increased by 234% period-over-period, while page views rose by 97.8% to 900.3K. Organic search up 51.9%, paid search up 499.2%, and display & video ads up 654%. The videos achieved a 95% video completion rate, indicating high engagement.

Production: Ladybug Films
Director: Josh Soskin