Arizona Clean Elections

DENSE IDEA

RESPECT

People don't need another lecture. They need to feel understood.

Every election asks people to stop what they're doing and participate. Most civic campaigns respond by speaking louder. We chose a different approach. Respect the voter first.

Humor became our way in. In 2024, it made voting feel less overwhelming, turning the Voter Education Guide from homework into help. In 2026, it reminded people that while many things in life are decided for them, their vote is entirely their own. Different stories. Same belief.

WHY IT COMPOUNDS

Respect earns trust.

Every campaign reinforced the same relationship between the Commission and the people it serves. Instead of demanding attention, it earned it. Over time, that consistency strengthens participation and builds trust in the institution behind the message.

Two campaigns. One belief.

Trust became one of the Commission's greatest compounding assets.

THE EVIDENCE

2024 — Life's Complicated. Voting Doesn't Have To Be.

01Website sessions up 234%.
02900.3K page views.
03Paid search up 499.2%.
04Display and video up 654%.
0595% video completion rate.

2026 — Make Your Vote Yours.

01Results pending.

Production (2024): Ladybug Films

Director (2024): Josh Soskin

Production (2026): Golden LA

Director (2026): Ric Cantor

The campaigns are funny, relatable, and successfully connect an important message. Year over year, Peter and his team continues to deliver exceptional results.

— Gina Roberts, Voter Education Director, Arizona Clean Elections Commission

This is such good work. The casting, the script, the reduction in the script. My all-time favorite.

— David Kovacs, Strategy Lead, Riester